Morses Club imail Case Study

Introduction

Morses Club Ltd is a leading UK consumer credit provider that offers cash loans over a variety of repayment options, targeting those in particular who are unable to access more traditional forms of finance.

The nature of the business necessitates the frequent implementation of bulk finance mailings, including statements and arrears letters, which pre-imail had seen it enlist the services of a large print production facility to undertake. However, this solution did not come problem-free.  At a cost of 50 pence per mail item the system was proving expensive and untenable whilst frequent and long delays to scheduled mailings’ timescales only served to compound the problem. Insufficient and irregular reporting and limited control of letter templates and design only added to the existing welter of issues.

For the communication of financial statements and other general information, Morses knew that maintaining a physical mail medium with its customers was a must. The dilemma it therefore faced was finding a secure solution that incorporated the ease of electronic mail whilst still utilising the doorstep for the delivery of its messages.  This is where imail came in.

The Solution

A simple Application Programming Interface (API) was installed on Morses Club’s document composition server allowing for imail’s effective integration with its back office systems and an automated transfer of data. As each document is produced it is sent via https to the imail server with a copy also being output on the composition server to ensure the company has a comprehensive document archive. Further, due to full compliance with Payment Card Industry standards imail was able to achieve Morses Clubs strict data security criteria.

The imail solution was tested rigorously by Morses over a one week period throughout which the key criteria of performance and reliability were closely scrutinised. imail passed with flying colours leading to the system’s installation and testing over a subsequent two week period. The service went live in November 2009 and has been operating successfully, and without problem, ever since.

Advantages

Selecting imail for the implementation of its bulk transactional mailings has resulted in Morses making significant cost savings by using the mono-printing option. The business has also enjoyed the benefits of multiple efficiency improvements with mailings now being delivered consistently on time and the imail system detecting and advising users of inaccurate addressee postcodes thus reducing the volume and expense of returned mail.

Furthermore, Morses Club has been able to embed brand loyalty into communications in a personalised style as well as orchestrating  design and template changes first-hand with ease, speed and simplicity. The company has also found the 60 day comprehensive online document archive, illustrating all letters posted via imail, particularly helpful as a reference source to resolve customer queries.

“The ease of use, flexibility and affordability of imail makes it an ideal and indispensable tool for the production, print and postage of our bulk transactional mail items. The ability to despatch important finance documents from our desktops to a geographically dispersed UK customer base for two-day, definite delivery makes imail an excellent investment for Morses Club. This solution has not only boosted profitability but, also, invaluably improved our clients’ experience.”  Finance Manager, Morses Club Limited

Click here to learn more about our Mail services.